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Back of Napkin

Shopify Inc. SHOP

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Shopify processed $115.6B of merchandise last quarter and grew revenue 34%, its fifth consecutive quarter above 30%.

Its reported net income swung from a $581M loss to a $1.50B profit in two quarters, entirely because of stakes it holds in other public companies.

SHOP · price with moving averages

Daily · 6MWeekly · 3Y
$36$73$110$147$184 Sep '23Apr '24Nov '24Jun '25Jan '26Aug '26 BID
EMAs82140

Source: market data.

The business

Shopify sells software that lets a merchant run a shop: the storefront, the checkout, the inventory, the shipping labels. Then it sells the payment processing that runs through it, which is where most of the money is. Subscription revenue was $802M last quarter; merchant solutions, mostly payments, was $2.78B.

The economics work because payments attach automatically. Sixty-eight percent of everything sold across Shopify now runs through Shopify Payments, up from 64% a year ago, and that attach rate is why revenue grows faster than the merchandise underneath it. A merchant who signs up for the software ends up paying Shopify twice.

Inside the complete Back of Napkin

  1. 01The business
  2. 02The numbers
  3. 03Management
  4. 04How it fails or surprises you
  5. 05The shape of the payoff
  6. 06Closing thoughts
  7. 07Methodology

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