BRBack of Napkin
Dutch Bros Inc. BROS
Revenue growth accelerated to 32.5% last quarter. The number of customers walking up to the window grew 1.7%, down from 3.7% a year ago.
Both are true, both are in the same filing, and which one is the real business decides whether $9.0B is a reasonable price.
BROS · price with moving averages
Source: market data.
The business
Dutch Bros runs 1,225 drive-thru coffee shops across 25 states, 888 company-operated and 337 franchised. No dining room, no seating, no wifi. A customer pulls up to a window and a staffer takes an order for what is usually a cold, sweet, heavily customized drink rather than plain coffee, and the chain's actual product is the thirty seconds of relentless cheerfulness that comes with it. Company shops throw off 93% of revenue; franchising sells beans and collects royalties. Growth comes from pouring concrete, which is why capital spending runs close to operating cash flow every single year.
Inside the complete Back of Napkin
- 01The business
- 02The numbers
- 03Management
- 04How it fails or surprises you
- 05The shape of the payoff
- 06Closing thoughts
- 07Methodology
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