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Management and incentives

NIKE, Inc. NKE

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NIKE pays Elliott Hill to hold sales flat and widen the profit margin, and in fiscal 2026 the profit half of his bonus paid at 125% of target on Adjusted EBIT of $3.3B. He gets there by pushing goods back through wholesale, shrinking Converse and cutting payroll, because the $986M tariff refund that flattered fiscal 2026 does not come twice.

Key data

Named CEOElliott Hill, President and CEO since October 14, 2024
Plan periodFiscal 2026, June 1, 2025 to May 31, 2026
Annual cashTarget $3.0M at 200% of salary, range $750,000 to $6.0M
Long-term equityTarget $15.5M, split 50% PSUs, 25% options, 25% RSUs
Separate grant$15.0M retention award granted December 10, 2025, half of it on fiscal 2027 margin
Fiscal 2026 outcomeBonus 74% of target, fiscal 2024–2026 PSUs 0%
Latest paceNo fiscal 2027 quarter reported yet, fiscal 2026 is the last closed year
Stock against the planOptions struck at $77.37 on September 1, 2025, stock $35.96 on September 16, 2026
Filing anchorDEF 14A filed July 15, 2026, fiscal 2026 10-K filed the same day
NKE · one year · last $35.51 · range $35.51 to $74.57

Inside the complete Management and incentives

  1. 01What the plan pays for
  2. 02What it has paid so far
  3. 03What he does next
  4. 04Closing thoughts
  5. 05Methodology

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