SOManagement and incentives
SoFi Technologies, Inc. SOFI
SoFi paid Anthony Noto $30,275,733 for 2025, and the two bars carrying 70% of his cash bonus are revenue and a profit figure struck before the stock handed to staff, while the long-term award grades book value as if the $3.2 billion of shares sold that year had never been issued. He is paid to grow members and revenue with equity that is free on the scoreboard, so that is what he will keep doing.
Key data
Plan periodFiscal 2025, disclosed in the DEF 14A filed Apr 30, 2026
CEOAnthony Noto, chief executive since May 2021, in the same seat at Social Finance from Feb 2018
Annual bonusTarget 200% of a $1.0M salary. Revenue 35%, EBITDA 35%, return on tangible equity 15%, new members 15%
Long-term equity$29.5M target value. Half time-vested shares, half performance shares on tangible book value growth over 2025 through 2027
Payout rangeCash bonus $0 to $4.0M against a 200% cap. The 2025 performance shares run $0 to $25,750,974 at grant-date value
2025 outcomeFunded at 120% of target after the committee cut the formula's 122.7%. Noto paid $2,760,000, or 138% of his target
Latest paceFirst half 2026 adjusted net revenue $2.3B, up 41%. Adjusted EBITDA $697.7M, up 52%. Members 15.8M, up 35%
Capital gateEvery performance share forfeits if total risk-weighted capital falls below 10.5%. It was 18.8% at Jun 30, 2026, down from 22.9%
Filing anchorDEF 14A Apr 30, 2026, 10-K Feb 17, 2026, 10-Q Aug 6, 2026, Forms 4 through Aug 24, 2026
Inside the complete Management and incentives
- 01What the scoreboard pays for
- 02What it has paid so far
- 03Where it stands and what he does next
- 04Closing thoughts
- 05Methodology
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