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Back of Napkin

TransUnion TRU

Three-pass checkedFiled since 2026-07-28

Written 2026-07-20. The company has filed a quarterly or annual report since, on 2026-07-28, so figures here predate its latest disclosure.

You are paying 16.6x FY26E adjusted earnings and 13.9x EV to FY2025 EBITDA for the smaller of three US credit bureaus, against a peer median of 26.2x forward earnings and 17.3x EV/EBITDA, with a 3.3% free-cash-flow yield (FY2025, on EV).

What the discount is actually buying against is not the franchise but the balance sheet at 3.4x leverage, a 6.2% return on invested capital weighed down by Neustar-era intangibles, and roughly 3 percentage points of the guided 8% to 9% organic growth that comes from FICO mortgage royalties a competitor is now trying to route around.

Key data

Sector / industryConsumer credit data and analytics
FYE / countryDecember / US
Price$79.11
52-week range$63.37 to $99.39
Market cap$15.25B
Enterprise value≈$20.2B
Revenue (TTM thru Q1 2026)$4.73B
EPS (TTM thru Q1 2026, GAAP)$3.61 diluted
Forward P/E (FY26E)16.6x
Net debt (Q1 2026)$4.95B

TRU · price with moving averages

Daily · 6MWeekly · 3Y
$38$57$76$94$113 Sep '23Apr '24Nov '24Jun '25Jan '26Aug '26 BID
EMAs82140

Source: market data.

The business

TransUnion sells the answer to one question asked tens of millions of times a day: has this person paid their bills. Lenders, landlords, insurers, employers and telecoms furnish payment histories into the bureau file, and TransUnion sells that file back out as reports, scores, attributes and fraud signals every time somebody applies for credit. U.S. Markets carries the franchise at 78% of FY2025 revenue ($3.58B of $4.58B), with International the remaining 22% ($1.01B) and growing faster off a smaller base. The revenue is a per-decision toll, so it moves with credit application volumes rather than with loan balances, and the file itself is contributed by the same lenders who buy from it, which is the source of the advantage.

What the financials do not show is that the score layer and the data layer are separate businesses, and only one of them is under attack. In July 2025 the Federal Housing Finance Agency ended FICO's three-decade monopoly on mortgage scoring; TransUnion and Equifax responded by cutting VantageScore 4.0 mortgage pricing to about $0.99 and $1.00 against FICO's $10, and Fannie Mae and the FHA both cleared VantageScore 4.0 for use during 2026. The bureaus are the aggressors in that fight. The counter-move matters more to TransUnion's model: FICO's Mortgage Direct License Program, launched October 2025, lets lenders buy FICO scores from resellers rather than through the bureaus, which puts the royalty spread at risk. Management sized that exposure itself in the FY2026 guide: organic constant-currency growth of 8% to 9%, or 5% to 6% excluding FICO mortgage royalties.

Inside the complete Back of Napkin

  1. 01The business
  2. 02The numbers
  3. 03Management
  4. 04The linchpins
  5. 05Closing
  6. 06Methodology

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