CROne Pager
Salesforce, Inc. CRM
At $209.17 Salesforce trades on an 8.6% free cash flow yield, and last year it returned 99% of that cash flow to shareholders while retiring 1.8% of the shares.
The whole question is whether 9.6% revenue growth is the floor for a maturing franchise or the first step down toward something lower, and the next data point lands on 2026-08-26.
Key data
CRM · price with moving averages
Source: market data.
The business
Salesforce sells the software that a company's sales, service, and marketing departments run on. A representative logs a call, a manager watches a pipeline, a marketing team fires a campaign, and all of it lands in one customer database. Buyers are large enterprises paying per seat per month on multi-year contracts, which is where the switching costs and the $14.4B of free cash flow come from.
Over two decades the company bought its way into adjacent categories: Tableau for analytics, Slack for messaging, MuleSoft for integration, and most recently Informatica for data management, $9.3B of it closing in fiscal 2026 alone. What changed is the engine. Operating income went from $1.0B to $8.9B in three years on revenue up 32%, an activist-driven cost reset that is now largely finished, so growth has to come from revenue.
Inside the complete One Pager
- 01The business
- 02Things you might not know
- 03Fundamentals
- 04Valuation
- 05Management
- 06Compensation
- 07The linchpins
- 08Last word
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