CDMoat Dive
CDW Corporation CDW Moat
CDW's gross margin rose from 19.7% to 21.8% in one year and has sat between 21.7% and 21.9% ever since.
It discloses no customer retention figure and no market share figure in any period.
Key data
The moat
A hospital that needs eleven thousand laptops configured, imaged, asset-tagged and delivered to forty sites does not buy them from a manufacturer. It buys them from CDW, which holds the relationships with every manufacturer, knows the hospital's existing estate, and does the configuration work in its own facilities.
The moat is the account team plus the logistics. A technology buyer who has worked with the same specialist for eight years gets advice, availability during shortages, and someone to call. That is a relationship moat, which is real and is also the kind that is never quantified.
What it produces is a gross margin that stepped up two points and stayed there, through a period in which its largest end market shrank by more than a tenth.
Widening or narrowing
The mix is rotating and the margin is flat.
| Year | Corporate | Small business | Government | Education | Healthcare | Gross margin |
|---|---|---|---|---|---|---|
| 2022 | $10.35B | $1.94B | $2.57B | $3.62B | $2.36B | 19.7% |
| 2023 | $8.96B | $1.56B | $2.67B | $3.30B | $2.34B | 21.8% |
| 2024 | $8.84B | $1.52B | $2.49B | $3.17B | $2.50B | 21.9% |
| 2025 | $9.44B | $1.73B | $2.59B | $3.11B | $2.84B | 21.7% |
Education declined in every single year, from $3.62B to $3.11B, a 14% fall with no interruption. Healthcare rose in every year after 2023 and is up 20% from its low. Corporate and small business fell sharply in 2023, bottomed in 2024, and have recovered without regaining 2022 levels.
Gross margin is the interesting line. It jumped 2.1 points in 2023 and has moved less than a quarter of a point in the three years since. A reseller holding margin that steady while its sales mix rotates across five very different end markets is doing something the mix alone does not explain.
The overrated case, and it is the absence. No customer retention rate, no share figure, no attach rate appears in any period reviewed. The company does not report them. In a business whose entire case is the depth of the account relationship, there is no published measure of that depth, and the reader is left with a margin that has been flat for three years as the only proxy.
Total sales are still below 2022, four years later, which no amount of margin discipline changes.
On profit pool, CDW keeps about twenty-two cents of every dollar of technology a customer buys through it, for the sourcing, configuration and advice. A meaningful slice, taken between a manufacturer and a buyer who could in principle deal directly.
The moat is stable.
Inside the complete Moat Dive
- 01What breaks it, and who
- 02Closing
- 03Methodology
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